4/21 WI Voter - How to spend campaign money?!

It's not that you would not expect media consumption to differ by political ideology - just did not expect the information to be so delineated.  News channels, newspapers, sports channels, internet all figure into a fascinating spread on some great graphics.  New polls will be developed now where they just ask you what channels you watch and how much you use the internet or read the newspaper and voila we will know who will be the next State Supreme Court Justice!

How Democrats and Republicans use the media (very differently) By Craig Gilbert - Journal Sentinel April 21, 2011

Teaser from the source -

A new study on media consumption in the Midwest illustrates how this works in individual media markets like Milwaukee.

Heavy radio and Internet users here tend to skew Republican, while big television and newspaper users skew Democratic.

Viewers of Fox News, the Golf Channel, the History Channel, the Speed Channel, ESPN and Country Music Television lean Republican.

Viewers of MSNBC, CNN, Comedy Central, Lifetime and Bravo lean Democratic.