December 27th, 2017
Noticed MSNBC ad this morning ... probably been on the air for awhile already. Decided to check out the group --
America First Policies is a non-profit organization created in January 2017
Oh! ... the webs we weave!
The Mercer family, Cambridge Analytica and Pence ... WOW
FormationTrump donor Rebekah Mercer reportedly conflicted with Brad Parscale about the direction of the organization:
CA stands for Cambridge Analytica ...
* Saw an interview (on YouTube) in which he said he never worked for Cruz!?Cambridge Analytica (CA) is a privately held company that combines data mining and data analysis with strategic communication for the electoral process. It was created in 2013 as an offshoot of its British parent company SCL Group to participate in American politics. In 2014, CA was involved in 44 U.S. political races. The company is partly owned by the family of Robert Mercer, an American hedge-fund manager who supports many politically conservative causes. The firm maintains offices in New York City, Washington, D.C., and London.In 2015 it became known as the data analysis company working initially for Ted Cruz's presidential campaign. In 2016, after Cruz's campaign had faltered, CA worked for Donald Trump's presidential campaign, and on the Leave.EU-campaign for the United Kingdom's withdrawal from the European Union. CA's role and impact on those campaigns has been disputed and is the subject of ongoing criminal investigations in both countries.
Brad Parscale (born January 3, 1976) is an American digital media and political strategist from Wikipedia
Trump CampaignIn 2011, Giles-Parscale began working for the Trump Organization, providing website development, design and digital media strategy for Trump International Realty.Parscale continued his business relationship with the Trump Organization, providing digital media services to Trump Winery and the Eric Trump Foundation. In early 2015, Giles-Parscale was hired to create a website for President Donald Trump's exploratory campaign, charging $1,500 for the site. Through the entire election cycle, Giles-Parscale was paid $94 million by the Trump campaign.Parscale utilized social media advertisements with an experiment based strategy of different face expressions, font colors & slogans like "Basket of Deplorables." Parscale's specific roles included heading the oversight of the digital advertising, TV advertising, small dollar fundraising, direct mail, political and advertising budget, and was also the RNC liaison working daily with Katie Walsh who was then the Republican National Committee's chief of staff. He was also the head of the data science and research, which included polling. Parscale claims that after realizing Virginia & Ohio were unable to be swayed, he decided to re-allocate the campaign resources to Michigan & Wisconsin. This shift included the decision to send Trump to Michigan & Wisconsin and focus efforts heavily on the two states. This decision was instrumental in winning the election as as Trump won both the historically democratic states. In terms of digital advertising, Parscale utilized Facebook heavily for the campaign advertisements & staffed Facebook employees to help them navigate the Facebook platform to utilize all of the platform's capabilities. Parscale did not have data scientists or any digital team during the Republican Primary and did much of the social media advertising from his home.  He would also stage competitions between tech companies to drive the lowest cost of buying on Facebook (programmatic) as well as other platforms.Parscale was able to utilize Facebook advertising to directly target voters in swing states. Parscale cited the example on 60 Minutes that he was able to target specific universes (audiences) who care about infrastructure and promote Trump & his message to build back up the crumbling American infrastructure. Parscale utilized Facebook and social media to directly target voters in a much more extensive effort in comparison to the Clinton Campaign.The Trump campaign initially had solely Donald Trump's personal funding to back his campaign. Parscale set up a major grassroots campaign on Facebook that brought in funding quickly from across the U.S. Parscale attributed the success of his vast social media presence to using the assistance offered by companies such as Facebook, Twitter, Snapchat and Google. He said that because the Trump campaign intended to spend $100 million on social media, companies in that area were prepared to assist the campaign in using that money effectively.The database of voter information that drove Parscale's social media advertising campaigns in the 2016 election was dubbed "Project Alamo", a name which eventually encompassed all of the associated fundraising and political advertising efforts.
#Trump #Mercer #Cruz #Pence -> America First Policies, Inc ... Presidential Propaganda #Parscale ... #GOP #GriftersOnParade - WI 1848 Forward
#Trump #Mercer #Cruz #Pence -> America First Policies, Inc ... Presidential Propaganda #Parscale 60 Minutes #Stahl... #GOP #GriftersOnParade - WI 1848 Forward