2/25 Upd #NPR T. #Gross :How Companies Are 'Defining Your Worth' Online #privacy

In Firefox you are being tracked (approximately unless you opt-out) ... from there FAQ ...

Location-Aware Browsing is always opt-in in Firefox. No location information is ever sent without your permission. If you wish to disable the feature completely, please follow this set of steps:

• In the URL bar, type about:config
• Type geo.enabled
• Double click on the geo.enabled preference
• Location-Aware Browsing is now disabled

In Google Search you are being tracked ... you can supposedly generalize it ... but given what they use to approximately locate you ... I really do not believe them?!

To provide you with the most relevant results, Google attempts to automatically detect your location and customize results based on that detected location. A location that's labeled "Auto-detected" is chosen based on the following factors:

• Your IP address .
• Google Toolbar's My Location feature. If you have Google Toolbar installed and have the My Location feature enabled, your approximate location (if detected) will be used to customize your search results. If you don't want Toolbar to attempt to determine your approximate location, you can turn off My Location

IS THIS THE WAY YOU WANT IT?  Fess up ... this all about competing for advertising and marketing $$$$$$$.

From the interview (NPR) ... how else can this information be used ... we need wwwBillOfRights ...

On Wednesday's Fresh Air, Turow — the author of the book The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth — details how companies are tracking people through their computers and cellphones in order to personalize the ads they see. ...

But advertisers are not just limited to tracking your Internet browsing, says Turow. They're also trying to connect what you do on phones and other mobile devices, which are typically tied to an individual user and account.