With tipping, an individual in a network adopts a trend if at least half (or some other proportion) of his or her friends have previously done so. An important problem in viral marketing is to find a “seed set” of individuals in the social network. If all members of a “seed set” in a social network initially adopt a certain trend, then a cascade initiates through the tipping model which results in the entire population adopting that trend. So, if a viral marketer wants to provide free samples of a product to certain individuals, a seed set is likely a good place to start.
WI 1848 Forward: Tipping a #SocialNetwork - Anybody's Game! #47% #99% #ows #Union