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Friday, September 9, 2011

NYT: 538 - Surveys - Question Form Change Answer

Nate Silver does a great job warning us and the "press" how easily they are spun without ever knowing they are even in spin cycle of the washing machine!

‘Jobs, Jobs, Jobs’ versus the S-word 9/9

My takeaway (near the bottom of the atricle) -

We’re likely to see a real semantic scrum over the next few weeks as partisans seek to define the territory that the bill [Jobs] occupies. Pollsters, whether knowingly or not, will be a part of that battle. I would advise them to use multiple question variants where possible, taking a larger sample and splitting it into halves or thirds, and I would advise readers to be suspicious of articles that cherry-pick one or two polls without discussing the broader context.

WI 1848 Forward: #NYT: #538 column - #Surveys - Question Form Change Answer #politics

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