How Democrats and Republicans use the media (very differently) By Craig Gilbert - Journal Sentinel April 21, 2011
Teaser from the source -
A new study on media consumption in the Midwest illustrates how this works in individual media markets like Milwaukee.
Heavy radio and Internet users here tend to skew Republican, while big television and newspaper users skew Democratic.
Viewers of Fox News, the Golf Channel, the History Channel, the Speed Channel, ESPN and Country Music Television lean Republican.
Viewers of MSNBC, CNN, Comedy Central, Lifetime and Bravo lean Democratic.